<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	>

<channel>
	<title>PetBiz Radio's 'B2B Show' for Vets and Pet Retailers</title>
	<atom:link href="http://petbizradio.com.au/b2b/?feed=rss2" rel="self" type="application/rss+xml" />
	<link>http://petbizradio.com.au/b2b</link>
	<description>Communication, Sales &#38; Marketing Tips for the Aussie Pet Industry</description>
	<pubDate>Tue, 31 May 2011 03:18:38 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.7</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>When Should I use PETbiz Radio?</title>
		<link>http://petbizradio.com.au/b2b/?p=479</link>
		<comments>http://petbizradio.com.au/b2b/?p=479#comments</comments>
		<pubDate>Sun, 06 Feb 2011 01:23:18 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/b2b/?p=479</guid>
		<description><![CDATA[

One retailer told us recently they &#8216;couldn’t see anyone listening’ – which is probably true because listening is a passive activity.

But when the right keywords are heard, customers can be motivated to change their mind about something or to ask about something they might not otherwise have thought of.

We&#8217;ve always known that in-store radio works [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=479</wfw:commentRss>
		</item>
		<item>
		<title>The B2B Show #2 - How To Turn One Client Into Two&#8230; DOZEN!</title>
		<link>http://petbizradio.com.au/b2b/?p=441</link>
		<comments>http://petbizradio.com.au/b2b/?p=441#comments</comments>
		<pubDate>Tue, 13 Jul 2010 07:02:09 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[B2B Shows]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[cross promotion]]></category>

		<category><![CDATA[referral]]></category>

		<category><![CDATA[testimonials]]></category>

		<category><![CDATA[vet]]></category>

		<category><![CDATA[vets]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/b2b/?p=441</guid>
		<description><![CDATA[Many of the vets and pet retailers we&#8217;ve spoken to recently have said to us &#8220;It&#8217;s so quiet lately - How can we grow the business? - How come other people are doing ok in this crazy post-stimulus slump – and we’re quiet as a mouse???? - How can we do better when we don’t [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=441</wfw:commentRss>
<enclosure url="http://petbizradio.com.au/b2b/wp-content/uploads/2010/07/referrals.mp3" length="7044768" type="audio/mpeg" />
		</item>
		<item>
		<title>How To Get Into Bed With A Vet!</title>
		<link>http://petbizradio.com.au/b2b/?p=428</link>
		<comments>http://petbizradio.com.au/b2b/?p=428#comments</comments>
		<pubDate>Mon, 12 Jul 2010 02:58:38 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[cross promotion]]></category>

		<category><![CDATA[pet retailer]]></category>

		<category><![CDATA[vet]]></category>

		<category><![CDATA[vets]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/b2b/?p=428</guid>
		<description><![CDATA[Ever thought about getting into bed with your local vet?   How about getting a group of them in-store?
It’s not as crazy (or naughty) as you think.   Introducing your local vet (or vets) to your customers is a great way to boost both your businesses at a time when even the supposedly recession-proof pet [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=428</wfw:commentRss>
		</item>
		<item>
		<title>The B2B Show #1 - Stop Selling and Win More Sales! (huh?)</title>
		<link>http://petbizradio.com.au/b2b/?p=353</link>
		<comments>http://petbizradio.com.au/b2b/?p=353#comments</comments>
		<pubDate>Mon, 28 Jun 2010 07:35:09 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[B2B Shows]]></category>

		<category><![CDATA[sales]]></category>

		<category><![CDATA[selling]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/b2b/?p=353</guid>
		<description><![CDATA[


Brian, Kaye &#38; Steve Jensen

It’s been tough year – even in the supposedly ‘recession-proof’ pet industry. And it doesn’t seem to be getting better in a hurry.
There are bucket-loads of companies offering business advice out there - but none speaking the lingo that matters.  The Pet Biz lingo.
That’s why we’ve started this ‘B2B’ show – [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=353</wfw:commentRss>
<enclosure url="http://www.petbizradio.com.au/b2b/wp-content/uploads/2010/06/pfbea.mp3" length="3146978" type="audio/mpeg" />
<enclosure url="http://www.petbizradio.com.au/b2b/wp-content/uploads/2010/06/b2b-1-pfeba.mp3" length="3851900" type="audio/mpeg" />
		</item>
		<item>
		<title>43% &#8216;Ain&#8217;t Bad!&#8217; - Proof People Listen</title>
		<link>http://petbizradio.com.au/b2b/?p=341</link>
		<comments>http://petbizradio.com.au/b2b/?p=341#comments</comments>
		<pubDate>Thu, 17 Jun 2010 06:23:53 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[in-store]]></category>

		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/b2b/?p=341</guid>
		<description><![CDATA[
Would you like EACH of your customers to buy more?
Studies consistently show in-store radio lifts sales from 10 - 40% - but how to prove it?
Stuart Luscombe, a busy pet retailer in South Morang, Victoria uses PetBiz Radio but couldn’t resist putting his tailored in-store talk radio service to the test with a 1-day ‘audio [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=341</wfw:commentRss>
		</item>
		<item>
		<title>One Reason Advertising Works</title>
		<link>http://petbizradio.com.au/b2b/?p=16</link>
		<comments>http://petbizradio.com.au/b2b/?p=16#comments</comments>
		<pubDate>Mon, 19 Apr 2010 23:52:13 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[Why Advertising Works]]></category>

		<category><![CDATA[advertiser]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[customer]]></category>

		<category><![CDATA[in-store]]></category>

		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/blog/?p=16</guid>
		<description><![CDATA[21st century consumers are a lot more &#8216;media savvy&#8217; at the same age than say those (of us) brought up on a diet of  BUY NOW!! &#8230; HURRY BEFORE IT&#8217;S TOO LATE&#8230; or yes (sadly still today)&#8230;&#8221;BUT WAIT&#8230; THERE&#8217;S MORE!!

And while that style of advertising has its place and while it still works on a [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=16</wfw:commentRss>
<enclosure url="http://www.pettalkradio.com.au/audio/PTR-221-Seg-4-Supercoat.mp3" length="3427161" type="audio/mpeg" />
		</item>
		<item>
		<title>Why We Hear, But Don&#8217;t Listen</title>
		<link>http://petbizradio.com.au/b2b/?p=257</link>
		<comments>http://petbizradio.com.au/b2b/?p=257#comments</comments>
		<pubDate>Mon, 19 Apr 2010 22:46:59 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[Why Advertising Works]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/blog/?p=257</guid>
		<description><![CDATA[If you have young (or teenage) children you&#8217;re probably very familiar with this phenomena.
You&#8217;re talking/giving some instruction or request and looking for a response but you may as well be talking to a brick wall right?
The same is true of advertising. With so much of it in our faces every day, in newspapers and magazines, television, radio [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=257</wfw:commentRss>
		</item>
		<item>
		<title>Why &#8220;DJ&#8217;s&#8221; Don&#8217;t Work In-Store</title>
		<link>http://petbizradio.com.au/b2b/?p=105</link>
		<comments>http://petbizradio.com.au/b2b/?p=105#comments</comments>
		<pubDate>Sat, 10 Apr 2010 00:46:49 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[announcer]]></category>

		<category><![CDATA[disc jockey]]></category>

		<category><![CDATA[DJ]]></category>

		<category><![CDATA[producer]]></category>

		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/blog/?p=105</guid>
		<description><![CDATA[When I had my very first opportunity to be &#8216;on the radio&#8217; - I asked the announcer &#8220;what do I say?&#8230; how do I talk?&#8221; sounds like a pretty nervous 15 year old (pre -1970) right?
He said something I&#8217;ve repeated to so many new AND professional voice-over people and narrators that I&#8217;ve produced over the years [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=105</wfw:commentRss>
		</item>
		<item>
		<title>Save Bigly Today!</title>
		<link>http://petbizradio.com.au/b2b/?p=173</link>
		<comments>http://petbizradio.com.au/b2b/?p=173#comments</comments>
		<pubDate>Fri, 09 Apr 2010 20:39:51 +0000</pubDate>
		<dc:creator>Producer</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[ads]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[announcer]]></category>

		<category><![CDATA[commercials]]></category>

		<category><![CDATA[copywriting]]></category>

		<category><![CDATA[in-store]]></category>

		<category><![CDATA[retail]]></category>

		<category><![CDATA[retail radio]]></category>

		<guid isPermaLink="false">http://petbizradio.com.au/blog/?p=173</guid>
		<description><![CDATA[What makes a good radio commercial? More importantly, what makes a good IN-STORE retail radio commercial?

Whilst working as a commercial radio producer here in Australia for many years, and as a producer of TV movie promos in the USA for a short stint,  I must have worked with the best and worst copywriters the world had to [...]]]></description>
		<wfw:commentRss>http://petbizradio.com.au/b2b/?feed=rss2&amp;p=173</wfw:commentRss>
		</item>
	</channel>
</rss>

